The Way To Age Well In New York
Using Nostalgia To Talk To Of Age New Yorkers About Medicare
It can be hard to build an emotional connection to health insurance. But not when you know exactly who you're talking to. Using nostalgic New York imagery, we created an instant connection with our core audience of New Yorkers over the age of 65.
Targeted to 65+ New Yorkers in the market for medicare and health insurance