It's In Our DNA

Rebranding and website design for a private equity company with a history of excellence

From the beginning, Kelso’s rich heritage has been about aligning interests to create partnerships. Alignment and partnership continue to drive Kelso. We created a website with the theme “it’s in our DNA” to reinforce that commitment. The feel of the photography reflects the personality and collaborative culture of the firm. It’s all tied together by a timeline of DNA strands that show the company’s history.

TOSHIBA

TOSHIBA

TOSHIBA

TOSHIBA

TOSHIBA

TOSHIBA

DELLA

TOSHIBA

TOSHIBA

TOSHIBA

TOSHIBA

AGEWELL NEW YORK

The Way To Age Well In New York

Using Nostalgia To Talk To Of Age New Yorkers About Medicare

It can be hard to build an emotional connection to health insurance. But not when you know exactly who you're talking to. Using nostalgic New York imagery, we created an instant connection with our core audience of New Yorkers over the age of 65.

AGEWELL PRINT STOOP

AGEWELL PRINT STOOP

AGEWELL PRINT PHONE

AGEWELL PRINT PHONE

AGEWELL PRINT IMAGINE

AGEWELL PRINT IMAGINE

AGEWELL PRINT STOOP

AGEWELL PRINT STOOP

1/3

Screen Shot 2018-06-25 at 11.32.47 PM

Screen Shot 2018-06-25 at 11.32.47 PM

Screen Shot 2018-06-25 at 11.24.25 PM

Screen Shot 2018-06-25 at 11.24.25 PM

Screen Shot 2018-06-25 at 11.32.47 PM

Screen Shot 2018-06-25 at 11.32.47 PM

1/2

Social ads

Targeted to 65+ New Yorkers in the market for medicare and health insurance