It's In Our DNA

Rebranding and website design for a private equity company with a history of excellence

From the beginning, Kelso’s rich heritage has been about aligning interests to create partnerships. Alignment and partnership continue to drive Kelso. We created a website with the theme “it’s in our DNA” to reinforce that commitment. The feel of the photography reflects the personality and collaborative culture of the firm. It’s all tied together by a timeline of DNA strands that show the company’s history.

TOSHIBA

DELLA

TOSHIBA

ATLANTIC HEALTH BARIATRICS

The Scale Campaign

Your Scale Is Trying To Tell You Something

This system-wide campaign ties obesity and disease together in a very visual and memorable way. Interactive banners were contextually targeted and geo-targeted by hospital location. The small call to action was all it took to fill up their seminars.

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Digital

Animated and interactive banners that worked as an actual working BMI Calculator that lead participants to a free seminar on weight loss.