The Scale Campaign
Your Scale Is Trying To Tell You Something
This system-wide campaign ties obesity and disease together in a very visual and memorable way. Interactive banners were contextually targeted and geo-targeted by hospital location. The small call to action was all it took to fill up their seminars.
1/2
Digital
Animated and interactive banners that worked as an actual working BMI Calculator that lead participants to a free seminar on weight loss.
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