It's In Our DNA
Rebranding and website design for a private equity company with a history of excellence
From the beginning, Kelso’s rich heritage has been about aligning interests to create partnerships. Alignment and partnership continue to drive Kelso. We created a website with the theme “it’s in our DNA” to reinforce that commitment. The feel of the photography reflects the personality and collaborative culture of the firm. It’s all tied together by a timeline of DNA strands that show the company’s history.
TOSHIBA
TOSHIBA
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TOSHIBA
TOSHIBA
TOSHIBA
TOSHIBA
Fair Or Unfair
Is Capital IQ An Unfair Advantage?
Capital IQ is a division of Standard & Poor’s, offering in-depth research, information and analytics that give its users an edge.
Our idea was to simply propose the question, “Is using Capital IQ an unfair advantage?”.
Guerilla Protest
Mock protest near NYSE fueled both sides of whether Capital IQ software was an unfair advantage.
FairOrUnfair.com
A corresponding microsite FairorUnfair.com had actors depicting Wall St. stereotypes who would tell viewers if they felt Capital IQ was an unfair advantage.
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