Fair Or Unfair

 

Is Capital IQ An Unfair Advantage?

Capital IQ is a division of Standard & Poor’s, offering in-depth research, information and analytics that give its users an edge.

Our idea was to simply propose the question, “Is using Capital IQ an unfair advantage?”. 

Guerilla Protest

Mock protest near NYSE fueled both sides of whether Capital IQ software was an unfair advantage.

 

FairOrUnfair.com

A corresponding microsite FairorUnfair.com had actors depicting Wall St. stereotypes who would tell viewers if they felt Capital IQ was an unfair advantage.