Rebranding and website design for a private equity company with a history of excellence

From the beginning, Kelso’s rich heritage has been about aligning interests to create partnerships. Alignment and partnership continue to drive Kelso. We created a website with the theme “it’s in our DNA” to reinforce that commitment. The feel of the photography reflects the personality and collaborative culture of the firm. It’s all tied together by a timeline of DNA strands that show the company’s history.

CAPITAL IQ

Fair Or Unfair

Is Capital IQ An Unfair Advantage?

Capital IQ is a division of Standard & Poor’s, offering in-depth research, information and analytics that give its users an edge.

Our idea was to simply propose the question, “Is using Capital IQ an unfair advantage?”.

Guerilla Protest

Mock protest near NYSE fueled both sides of whether Capital IQ software was an unfair advantage.

FairOrUnfair.com

A corresponding microsite FairorUnfair.com had actors depicting Wall St. stereotypes who would tell viewers if they felt Capital IQ was an unfair advantage.

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It's In Our DNA

Rebranding and website design for a private equity company with a history of excellence

TOSHIBA

TOSHIBA

TOSHIBA

TOSHIBA

TOSHIBA

TOSHIBA

DELLA

TOSHIBA

TOSHIBA

TOSHIBA

TOSHIBA

DELLA

Della Femina Advertising

CAPITAL IQ

Fair Or Unfair

Is Capital IQ An Unfair Advantage?

Capital IQ is a division of Standard & Poor’s, offering in-depth research, information and analytics that give its users an edge.

Our idea was to simply propose the question, “Is using Capital IQ an unfair advantage?”.

Guerilla Protest

Mock protest near NYSE fueled both sides of whether Capital IQ software was an unfair advantage.

FairOrUnfair.com

A corresponding microsite FairorUnfair.com had actors depicting Wall St. stereotypes who would tell viewers if they felt Capital IQ was an unfair advantage.