The Imagine Campaign
CJ Foundation for SIDS
Pro bono campaign for CJ Foundation for SIDS (Sudden Infant Death Syndrome). To call attention to the seriousness of the disease we created a campaign that was much more dramatic in what it didn't show. Ads sent viewers to the website where they could learn prevention tactics and information.
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Ambient
Empty strollers were left around parks and city streets with strong call to action inside.
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