It's In Our DNA

Rebranding and website design for a private equity company with a history of excellence

From the beginning, Kelso’s rich heritage has been about aligning interests to create partnerships. Alignment and partnership continue to drive Kelso. We created a website with the theme “it’s in our DNA” to reinforce that commitment. The feel of the photography reflects the personality and collaborative culture of the firm. It’s all tied together by a timeline of DNA strands that show the company’s history.

TOSHIBA

DELLA

TOSHIBA

SIDS

The Imagine Campaign

CJ Foundation for SIDS

Pro bono campaign for CJ Foundation for SIDS (Sudden Infant Death Syndrome). To call attention to the seriousness of the disease we created a campaign that was much more dramatic in what it didn't show. Ads sent viewers to the website where they could learn prevention tactics and information.

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Ambient

Empty strollers were left around parks and city streets with strong call to action inside.

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