SIDS

 

 

The Imagine Campaign

 

CJ Foundation for SIDS

Pro bono campaign for CJ Foundation for SIDS (Sudden Infant Death Syndrome). To call attention to the seriousness of the disease we created a campaign that was much more dramatic in what it didn't show.  Ads sent viewers to the website where they could learn prevention tactics and information.

 

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Ambient

Empty strollers were left around parks and city streets with strong call to action inside.

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CALL 212-506-0753

215 PARK AVE SOUTH