It's In Our DNA


Rebranding and website design for a private equity company with a history of excellence

From the beginning, Kelso’s rich heritage has been about aligning interests to create partnerships. Alignment and partnership continue to drive Kelso. We created a website with the theme “it’s in our DNA” to reinforce that commitment. The feel of the photography reflects the personality and collaborative culture of the firm. It’s all tied together by a timeline of DNA strands that show the company’s history.

DNA timeline

Timeline of DNA strands that show the company’s history.


Photography and easy to navigate info clips help users get to know the Kelso team.


Easy to filter through the investments and learn more.