It's In Our DNA
Rebranding and website design for a private equity company with a history of excellence
From the beginning, Kelso’s rich heritage has been about aligning interests to create partnerships. Alignment and partnership continue to drive Kelso. We created a website with the theme “it’s in our DNA” to reinforce that commitment. The feel of the photography reflects the personality and collaborative culture of the firm. It’s all tied together by a timeline of DNA strands that show the company’s history.
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ATLANTIC HEALTH SYSTEM
MAKING CANCER DISAPPEAR
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With the idea that Atlantic Health turns cancer patients into cancer survivors, we created visually inspiring advertising that made cancer disappear. Both literally and figuratively.