Rebranding and website design for a private equity company with a history of excellence
From the beginning, Kelso’s rich heritage has been about aligning interests to create partnerships. Alignment and partnership continue to drive Kelso. We created a website with the theme “it’s in our DNA” to reinforce that commitment. The feel of the photography reflects the personality and collaborative culture of the firm. It’s all tied together by a timeline of DNA strands that show the company’s history.
Using Nostalgia To Talk To Of Age New Yorkers About Medicare
It can be hard to build an emotional connection to health insurance. But not when you know exactly who you're talking to. Using nostalgic New York imagery, we created an instant connection with our core audience of New Yorkers over the age of 65.