It's In Our DNA

Rebranding and website design for a private equity company with a history of excellence

From the beginning, Kelso’s rich heritage has been about aligning interests to create partnerships. Alignment and partnership continue to drive Kelso. We created a website with the theme “it’s in our DNA” to reinforce that commitment. The feel of the photography reflects the personality and collaborative culture of the firm. It’s all tied together by a timeline of DNA strands that show the company’s history.

TOSHIBA

DELLA

TOSHIBA

STARKIST

Rethink Tuna

StarKist Tuna Creations

How does an older brand recreate itself? By bringing flavors to life with vibrant graphics and beautifully shot ingredients.

The commercial made the products fly off the shelves while giving a nod to the brand's iconic spokesfish. They ran out of pouches within the first month and had to reorder more product.