Cleveland Clinic Comparison
Raising The Bar
We put a great regional heart hospital in the same company as a leading national hospital. With this one ad we surpassed North Shore LIJ (a top competitor) in terms of reputation and rankings.
From the beginning, Kelso’s rich heritage has been about aligning interests to create partnerships. Alignment and partnership continue to drive Kelso. We created a website with the theme “it’s in our DNA” to reinforce that commitment. The feel of the photography reflects the personality and collaborative culture of the firm. It’s all tied together by a timeline of DNA strands that show the company’s history.