Honda Lonely Gas Man
Honda is the most fuel efficient car company in America. To get the word out we invented “Moe, the lonely gas man”. An episodic approach to building a brand and personality for the NY Area Dealer Association.
TV/VIDEO
OUT OF HOME
IN FRONT OF COMPETITION
EXTENSION BILLBOARDS
AT GAS STATIONS WHERE DRIVERS PUMPED
DIGITAL
SOCIAL MEDIA... TO FIND FRIENDS BECAUSE HE WAS LONELY
PRE-ROLL RICH MEDIA BANNERS