Honda Lonely Gas Man

Honda is the most fuel efficient car company in America. To get the word out we invented “Moe, the lonely gas man”. An episodic approach to building a brand and personality for the NY Area Dealer Association.

 

TV/VIDEO

Outdoor
Outdoor

Outdoor
Outdoor

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OUT OF HOME

IN FRONT OF COMPETITION

 

EXTENSION BILLBOARDS

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Gas station
Gas station

Gas station
Gas station

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AT GAS STATIONS WHERE DRIVERS PUMPED

 

DIGITAL

SOCIAL MEDIA... TO FIND FRIENDS BECAUSE HE WAS LONELY

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PRE-ROLL RICH MEDIA BANNERS

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