It's In Our DNA
Rebranding and website design for a private equity company with a history of excellence
From the beginning, Kelso’s rich heritage has been about aligning interests to create partnerships. Alignment and partnership continue to drive Kelso. We created a website with the theme “it’s in our DNA” to reinforce that commitment. The feel of the photography reflects the personality and collaborative culture of the firm. It’s all tied together by a timeline of DNA strands that show the company’s history.
The Giant Bottle Experience
Two Story Tall Prescription Bottle Inside Penn Station
Prescription medication can come with the added burden of constipation. To demonstrate this fact in a fun way we created the Giant Bottle campaign. Then we took the big bottle idea and made it even bigger. A Giant prescription bottle was set up in Penn Station. Participants could have their photo taken holding the prop from the commercial and post it on social sites for a second chance to win $50k.
The Giant Bottle Experience
Two Story Tall Prescription Bottle Inside Penn Station
Prescription medication can come with the added burden of constipation. To demonstrate this fact in a fun way we created the Giant Bottle campaign. Then we took the big bottle idea and made it even bigger. A Giant prescription bottle was set up in Penn Station. Participants could have their photo taken holding the prop from the commercial and post it on social sites for a second chance to win $50k.
TOSHIBA
TOSHIBA
TOSHIBA
TOSHIBA
TOSHIBA
TOSHIBA
TOSHIBA
TOSHIBA
Honda Lonely Gas Man
Honda is the most fuel efficient car company in America. To get the word out we invented “Moe, the lonely gas man”. An episodic approach to building a brand and personality for the NY Area Dealer Association.
TV/VIDEO
OUT OF HOME
IN FRONT OF COMPETITION
EXTENSION BILLBOARDS
AT GAS STATIONS WHERE DRIVERS PUMPED
DIGITAL
SOCIAL MEDIA... TO FIND FRIENDS BECAUSE HE WAS LONELY
PRE-ROLL RICH MEDIA BANNERS
