This campaign brought an alarming statistic to life. 1 out of 8 women will be diagnosed with breast cancer. To bring this idea home, we transformed infographic style figures into real life Maimonides breast cancer survivors, to remind people that breast cancer could happen to anyone you know and Maimonides is here to help.
Out Of Home
We made this message even more relevant and personal by tailoring the ads to the environments in which they appeared.