Authentic real people delivering an honest message
ShopRite wanted to promote their fresh produce. So to show how fresh they really were, we went around to actual ShopRite farms and shot actual farmers who grow their produce "just for ShopRite", telling the story in a real way. The series went on to be so successful, that each year we continue to grow the campaign. Each time adding more real farmers, ShopRite owner families and buyers to continue the message that we're all part of one big community.