It's In Our DNA
Rebranding and website design for a private equity company with a history of excellence
From the beginning, Kelso’s rich heritage has been about aligning interests to create partnerships. Alignment and partnership continue to drive Kelso. We created a website with the theme “it’s in our DNA” to reinforce that commitment. The feel of the photography reflects the personality and collaborative culture of the firm. It’s all tied together by a timeline of DNA strands that show the company’s history.
The Giant Bottle Experience
Two Story Tall Prescription Bottle Inside Penn Station
Prescription medication can come with the added burden of constipation. To demonstrate this fact in a fun way we created the Giant Bottle campaign. Then we took the big bottle idea and made it even bigger. A Giant prescription bottle was set up in Penn Station. Participants could have their photo taken holding the prop from the commercial and post it on social sites for a second chance to win $50k.
The Giant Bottle Experience
Two Story Tall Prescription Bottle Inside Penn Station
Prescription medication can come with the added burden of constipation. To demonstrate this fact in a fun way we created the Giant Bottle campaign. Then we took the big bottle idea and made it even bigger. A Giant prescription bottle was set up in Penn Station. Participants could have their photo taken holding the prop from the commercial and post it on social sites for a second chance to win $50k.
TOSHIBA
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TOSHIBA
Cleveland Clinic Comparison
Raising The Bar
We put a great regional heart hospital in the same company as a leading national hospital. With this one ad we surpassed North Shore LIJ (a top competitor) in terms of reputation and rankings.
Please Don't Let Me Die
A Patient's Strong Words
Testimonial ad ran once in the New York Times and drove over 35,000 hits to the hospital’s microsite the day it ran.
Doctors
Saying to the the doctors of St. Francis
We're Not All Heart
Service Lines
A clever line that highlighted all of St. Francis' services and amazing doctors.
TARA
A True Story
The compelling real story of the patient, the doctors and the hospital.
Heart Month
The Lives We've Saved
St. Francis is one of the leading heart hospitals in the country. It's one thing to say it, it's another to show it. This patient-centric campaign shows what it takes to be a leading heart hospital in the country in a dramatic and attention-getting manner.
Facebook Heart Health Tips
Highly Targeted to cardiac patients, this campaign doubled the Hospital's followers in a single month.
We Add Years to Your Life
and Life to Your Years
Cardiology
Emotional spot that dives into the breadth of services and technology at St. Francis.
Orthopedics
Movement is Freedom
Created a memorable campaign with a powerful tag line "Movement is Freedom" to build awareness of Catholic Health Services and position them as a leader in orthopedics on Long Island.
Video
Expandable banner
Video
We're Here For You
Six Hospitals. One Unified Message.
How do you take six different regional hospitals and six extended healthcare facilities and give them one voice, one look, one promise that ties them all together? Create a simple line that puts the care back in healthcare. “We’re here for you.”