Rebranding and website design for a private equity company with a history of excellence
From the beginning, Kelso’s rich heritage has been about aligning interests to create partnerships. Alignment and partnership continue to drive Kelso. We created a website with the theme “it’s in our DNA” to reinforce that commitment. The feel of the photography reflects the personality and collaborative culture of the firm. It’s all tied together by a timeline of DNA strands that show the company’s history.
We took a regional retail bank and positioned it for success against mega-banks and small local community banks while still driving response and sales for a specific mortgage re-fi product (and made the CEO a local celebrity in the process).